Connect each game challenge with a benefit to provide customers a sense of achievement. As customers repeat actions valued by your business, they develop advantageous habits.

Each challenge, or badge, represents a set of actions specifically designed to achieve certain intended outcomes. By incentivizing key behaviors, you can discover how customers prefer to engage with your brand.

After completing the challenges and unlocking the related badges, customers can receive incentives to interact on social media or to get involved with gamified activities.