Making the shopping experience more enjoyable promotes the brand, generates awareness, and drives customer acquisition.

A perks program can be easier to run because there’s no liability for a lack of points, and there are no long-term commitments related to tier benefits.

Enhance the customer experience by segmenting audiences with the greatest precision. Building targeted segments allows deeper analysis of customer activity, which, in turn, enables the most relevant engagement.

Customers perceive perks, such as exclusivity, as valuable, even though these benefits can represent a cost-effective exchange for the business.