Trading points for dollars

The classic points-based loyalty approach simply allows customers to earn points for spending money. These programs encourage customers to continue making purchases to obtain the next reward. For marketers, it’s easy to implement; For consumers, it’s easy to understand.

Boost membership

Since people can sign up for a points-based program for free, there is a low barrier to join. This simplicity rapidly boosts membership and allows customers to easily begin earning points. It’s a good entry point for tiered loyalty programs, which can increase engagement beyond points-based programs.

Rapid deployment

Points-based programs treat all customers the same way. That means no further segmentation is required. Implementation is quick and easy because the program simply rewards customers after a certain number of visits or amount of spend.

Practical integration

Because reward redemption is limited by loyalty currency availability, points-based programs are easy to integrate and are less expensive than a discount system.

Higher perceived value

Customers see a points-based program as a great deal, even though they end up paying more for the reward than it would actually cost. In addition, unspent points represent monetary savings for your business.

Incentivized opt-in

Customers are incentivized to identify themselves in a points-based program. They are required to sign up or show their membership status to take advantage of either online or in-store purchase rewards.

Good Fit For You?

Our program works great for...

  • Quick-decision purchasing.
  • High-frequency purchasing.
  • Commodities buying.
  • Competing on value for money.

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