Leveling up for more benefits

A tiered loyalty program gives customers access to extra benefits as they advance through the levels. Customers tend to spend and engage more to excel to the next reward tier where they can receive more privileges. With non-tiered points programs, everyone gets the same thing. In tiered loyalty programs it’s all about status.

Status leveled up

Create higher engagement by providing greater access to benefits associated with higher tiers. Customers incrementally increase in stature as they are granted ever more exclusive brand experiences.

Lasting relationships

Customer retention improves with tier-based programs, because they stay interested for an extended period of time. Customers gain a sense of achievement every time they reach a higher tier level. This motivates customers to keep progressing up the ranks.

Targeted experiences

Enhance the customer experience by segmenting audiences with the greatest precision. Building targeted segments allows deeper analysis of customer activity, which, in turn, enables the most relevant engagement.

Behavioral science

People are more inclined to avoid losing something of value than to acquire new things. So members can be more focused on retaining their current level than on reaching a higher level.

Stay competitive

Establish a competitive edge by offering more compelling, more challenging high-tier benefits. Discourage loyal high achievers from switching to a competitor by requiring greater effort to obtain top-tier benefits.

Good Fit For You?

Our program is perfect for...

  • Longer decision times.
  • Higher order values.
  • Foster shared beliefs with customers.
  • Offer high-end shopping experience.

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